Doha: For more than a decade, the Generation Amazing Foundation has leveraged the power of sport to positively impact people’s lives and create sustainable social development in communities across Qatar and around the world.
Launched in 2010 by the Supreme Committee for Delivery & Legacy as part of Qatar’s bid for the FIFA World Cup 2022, Generation Amazing’s football for development outreach and education programmes help support vulnerable and displaced people. The goal is to empower new generations of young leaders to transform their communities and generate positive social development through the creation of sustainable programmes.
More than 1 million people in more than 35 countries across Africa, Asia and the Americas have benefitted from the programmes, with long-term partnerships already established with FIFA Foundation, the International Federation of Red Cross and Red Crescent Societies, Education Above All, the United Nations High Commissioner for Refugees, and CONCACAF, football’s governing body for North, Central America and the Caribbean. Generation Amazing has also built more than 30 football pitches for under-privileged communities across the Middle East and Asia over the past 10 years.
“By using the power of football, participants in our programmes learn key life skills such as teamwork, leadership and communication, to address social issues in the places they live,” said Nasser Al Khori, Executive Director, Generation Amazing Foundation. “With the support of our partners, Generation Amazing is making an important global contribution and working hard to leverage Qatar’s hosting of the FIFA World Cup.”
Generation Amazing Community Clubs are active in four countries and helping people to organize social events, learn key skills and develop community spirit. Community clubs were first established in India and the Philippines in 2020 before new facilities were launched in Qatar and Rwanda earlier this year. Activities delivered as part of the Generation Amazing programme teach sporting values and essential life skills. All the programs adhere to the United Nations Sustainable Development Goals.
